Swedish giant H&M will stop buying Brazilian leather due to fires in the Amazon

Swedish giant H&M will stop buying Brazilian leather due to fires in the Amazon

Since last August, the Amazon, the largest rainforest in the world and where millions of species live together, is on fire. There are numerous fires that have taken place around the so-called lung of the Earth, unleashing an environmental crisis very difficult to control. A really complicated situation for the planet that has caused many renowned personalities and international bodies to show their solidarity in the face of this catastrophe.

In addition to the donations that have occurred recently in order to deal with the damage caused, it is the case of the acclaimed Leonardo DiCaprio or the French luxury group LVMH, there are countless measures that are being repeated in recent weeks to try to put An end to this crisis that ravages the planet. Many of them, coming from the textile industry.

The Swedish giant H&M was in charge of announcing the suspension of the purchase of leather from Brazil due to the current situation in the Amazon. “Due to the serious fires in the Brazilian part of the Amazon and its connection with the raising of cattle we have decided to temporarily suspend the purchase of leather from Brazil,” it could be read in the statement issued by the group.

fire in the amazon

A measure that will affect the different firms of the group: H&M, COS, & OtherStories, Monki, Weekday and Cheap Monday. In this way, the chain joins the US company VF Corporation, responsible for firms such as Vans, Timberland or North Face, which canceled the importation of leather several weeks ago.

Will the rest of the firms follow in their footsteps?

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